What is the OTT Platform and Why are There A Boom in Digital Media

What is the OTT Platform and why are there a Boom in Digital Media

What is the OTT Platform: Today’s era is such that earlier there were many tasks for which people had to go out, but now they are done with their mobile phones. The biggest reason for this is internet. Today every person uses the internet. Then even if they have to watch something on television. Now some people like to watch it on their mobile phone at any time without any add. In such a situation, let us tell you that these television shows have now been replaced by web series. Due to which OTT platforms have been constructed. But now even more special thing is that due to the lockdown caused by Coronavirus, Bollywood has also decided to release their films in these OTT platforms. Now you must be wondering what are these OTTs, so let’s tell you about this in detail in this article.

What is OTT Platforms

OTT platforms are over the top platforms that display video or other media related content via the Internet. These are a kind of app in which these television content and movies are shown. For this, customers have to subscribe to these OTT platforms. And then they can see the content they want to see in it. The popularity of the OTT platform was first increased in the US, after which it has gradually spread everywhere. And in the coming time it will start to be used a lot. It is mainly used for video on demand platforms, audio streaming, OTT devices, voice IP calls, and communication channel messaging etc.

OTT Platform Services Benefits

  • Web series, documentaries and all the content they watch on OTT platform are original. Which does not happen in any platform.
  • Through this technology, people have become quite comfortable. Because people can do whatever they want and use the OTT app whenever they want.
  • People can easily download this OTT platform app from Play Store on their mobile phones or tablets. And by connecting it to your Smart TV, you can watch shows and movies of your choice.
  • There are some OTT platforms that create their own content or series and put in it, these are some OTT platforms like Amazon Prime Video and Netflix.
  • Now some of Bollywood’s upcoming films in 2022 are also going to be released on the OTT platform, so that people will get a chance to watch these movies with their family at home.
  • In today’s time, people are buying devices such as smart TVs, smart phones and tablets in place of television television is the main reason for OTT platforms, because people now connect OTT on these devices and see these shows in it.
  • Where people need a cable TV connection or DTH connection to watch TV shows and movies or favorite programs, people can now watch their favorite shows whenever they want using internet connectivity.
  • The best advantage of OTT is that people do not have to wait for it, they can see the content they want to watch. This is its most special thing.

OTT Platform Services Types

There are 3 types of services of OTT platform whose information are as follows

Subscription Video on Demand (SVOD): If customers like to watch video streaming content, they have to subscribe for it, and they need to pay something for the subscription. There are many platforms in which customers can view original content. For example, Netflix, Amazon Prime etc.

Advertising Video on Demand (AVOD): Advertisements are present in this OTT service. In this, customers can watch the content for free, but in addition to viewing these content, they also have to watch ads in between, which can be any video ads.

Transactional Video on Demand (TVOD): – This TVOD service of OTT platform provides the facility that if customers want to watch one of their favorite television show or movie once, they can watch it on rent, or It can also be purchased. For example, Apple iTunes etc.

What are OTT Platform Prices?

Amazon Prime Video: Currently the subscription price of this OTT platform is Rs.129 per month and Rs.999 per year. Those who subscribe to it are also associated with Amazon Prime Music.

Netflix: For its benefit, Netflix introduced the cheapest smartphone-cable plan for users in the Indian market for Rs.199 per month last year. Currently, its subscription service is Rs.799 per month for 4 devices and Rs.649 per month for 2 devices.

Zee 5: The premium subscription of this Zee 5 OTT platform is Rs.99 per month and Rs.999 per year.

Hotstar: It offers 2 types of subscription models in India. In which the first Hotstar is unlimited add-free access with premium, which costs Rs.999 per year and Rs.299 per month. And the other is Hotstar VIP, which is priced at Rs.365 per year, which offers an ad-free limited cutant.

MX Player: MX Player currently allows users to streaming premium content for free in this OTT platform. Also, it allows users to play multimedia content from their smartphone.

Sonilive: Currently, the premium subscription of this OTT plate form is Rs.99 per month, Rs.299 per 6 months and Rs.499 per year.

AltBalaji: Currently one of the cheapest subscriptions in India, with a premium service of Rs.100 for 3 months and Rs.300 per year.

Voot: With shows such as Big Boss, Comedy Central and Children’s Content, Voot offers a premium service of Rs.99 per month and a subscription of Rs 499 per year with a free tasting.

Read More:

Who are the popular OTT platforms in India

The most popular OTT platforms in India.

Amazon Prime Video: This OTT company showcased it with regional language to produce more original Indian content in India. During his visit in January 2020, Amazon CEO Jeff Bezos announced a doubling of Amazon Prime Video’s investment in India.

Hotstar: It is capped in the Indian market and is currently a Disney-owned OTT platform with more than 450 million monthly active users. It is particularly popular for performing super hit shows such as live sports programming and Game of Thrones. The content that this platform displays can also be viewed without subscription service.

Altbalaji: It is an Indian company which is a home video streaming service of Ekta Kapoor’s Balaji Telefilms, which targets Tier 2 and Tier 3 cities in India. This company is backed by Mukesh Ambani’s Reliance Industries Limited.

Netflix: Netflix, the most popular video streaming company, came to India in 2016. The original Indian series Sacred Games was released in 4 months after its arrival. After this, cheap internet plans, original shows, reality TV series, films were released in India and then there was an increase in the ability to subscribe.

Zee 5: Zee 5 OTT platform was launched in the year 2018. It is home to 100k hours of on-demand content and over 80 live TV channels. The main feature of this platform is that it supports various languages, and provides voice search, live TV as well as much more. Zee 5 is also going to launch the short form content app HyperShots to take the ByteDansk TicketTalk by the end of this year.

MX Player: MX Player, supported by Times Internet, produced original content with 5 original web series in February 2019. Having been named as India’s most popular video streaming app, MX Player has recently added an in-app gaming feature to its video streaming platform.

Sonilive: Following in the footsteps of Disney-backed Hotstar, Sony launched its own OTT service in 2013, and forayed into the streaming market. It then started growing rapidly. Last year the app crossed 100 million downloads. Like Hotstar, Sonilive also showcased live spots to many global football tournaments to achieve growth in India. Along with this, it has also run gaming and some mini-games.

Voot: Viacom 18’s Voot, launched in 2016, bought more than 45 thousand hours of content with a bunch of its TV channels. Which includes Colors TV, MTV, Nickelodeon, Viacom 18 Motion Pictures and MTV Indies. It also provides content in various languages.

India’s future in OTT platform

Over the top media platforms are the most recent trending platforms globally and India is not far behind in this. In India, it can be described by a word ‘opportunity’. By the end of 2019, 200 million Indians actively used the video OTT platform. 60% of which were from 2 tier cities. And it is increasing day by day. Therefore, experts also say that in the coming time, the market of OTT platform in India can increase very much i.e. double. Therefore, in future, most people in India can use it to reach even greater heights.

Q1: What is OTT Platform?

Ans: OTT platforms are over the top platforms that display videos, films and television shows for users using the Internet. To see which people have to subscribe to it by joining with it.

Q2: How many OTT service platforms are there?

Ans: There are at least 300 OTT providers who provide this service.

Q3: Which streaming service is the best in India?

Ans: The best streaming service in India includes Netflix, Amazon Prime Video, Hotstar, Alt Balaji, Zee 5, Voot, Sony Live etc.

Q4: How can you use OTT?

Ans: To use OTT, you have to download the OTT platform app of your choice on your device and take a subscription, after which you can see your favorite content in it.

Q5: Who is the provider of OTT?

Ans: Some of the most popular OTT providers include Netflix, Amazon Prime Video and Hulu.

Q6: Why is it called OTT?

Ans: OTT means over the top, it has been given this name in the context that gives users access to TV content. This means that people do not have to watch content through traditional cable or broadcast providers, but they can only watch it using the Internet.

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