Do you know Keyword Research? To become a successful blogger, you must know what is Keyword Research and what are its benefits in (SEO) Search Engine Optimization.
To get traffic on your blog, you have to pay attention to 2 things, first is high quality article and second is keyword research. If you pay more attention to these two things, then you do not need to do much in SEO to rank your post.
In my view, Keyword Research is the backbone of on-page and off-page optimization. Organic search on a website brings millions of traffic and very little in any, the main reason for this is the keyword you use. Basically the keyword helps in bringing your post to the targeted audience.
What is Keyword Research?
Keyword research is a process by which you search popular search terms, people who type in a search engine like Google, and include them in your content so that your content appears at the top in the search engine results page (SERP).
We must first understand what is Keyword? Keyword is a word, phrase or short sentence through which we search about a particular topic on the search engine.
Note: We can say all those words and phrases as “keywords” when a large amount of search (volume) is being done on those words in a month.
Example: If I search in Google “Best Blogger” or just “SEO”, then both of these are one keyword, because people search on them. Similarly, there are millions and even more keywords, which people search daily with the help of Google or other search engine. Some of them are popular keywords that people search more and some less search is done.
Keyword research is a process through which we find such profitable keywords about which more people are searching and how much competition is there on those keywords is also known.
Note: Through a proper keyword, we can get maximum organic traffic from the search engine.
You will get many such keywords on which there is millions of crores of traffic, but keyword research is done so that we can find such keywords on which it is easy to rank them in the search engine along with good traffic.
If you type a word in Google search, then you will automatically show below a lot of popular keywords related to that keyword, which gets a lot of traffic and from that you can also select keywords for your blog.
Keyword research is mainly done for 4 reasons.
- Find Keyword Search Volume (Monthly Organic Traffic)
- Check Competition
- Find Profitable Keywords (CPC)
- Search Engine Optimization (SEO)
All blogs or websites want to bring traffic to their post / page, so the higher the demand for the keyword, the more the site will use it in their blog. There are many authority sites in which it is impossible for a new blogger to beat in ranking. So whenever you choose a keyword for your post, always select less competitive keyword.
The first page of Google shows only 7 to 10 results and out of them, the first 3 posts get the most traffic. If you use a keyword with high competition, then your post will not rank in Google, due to which organic traffic will not come.
For a new blogger, it is best that you always write a post targeting the low or medium competition keyword.
Keyword Search Volume
The main reason for keyword research is that we find such keywords that people are searching for and a lot of traffic is coming to them. Because as much traffic will come on your blog, you can earn money accordingly.
But if you are using such keywords which are getting only 20 or 50 visitors of the month, then you will not get much benefit even if your blog ranks first on its keyword.
The ultimate goal of a blog is to earn money and to earn more money you need more and more traffic. Therefore, in keyword research, you select a keyword whose search volume is high.
We rank our post in search engine through SEO. Search engines like Google work under an algorithm, that is, if we are able to explain that algorithm what our post is about and which keyword to rank on, then the rank of your post will improve.
Keyword research is an art, you cannot learn it in 1 or 2 days. You will get better at this with Experience. No matter how good your article is, if it does not have good keywords, it will not reach its targeted audience.
Backlink founder Brain Dean says “Without keywords, focused no such thing as SEO.” The SEO of a post works only when you give it the right keyword. SEO for an article is like music without music.
Find Profitable Keywords
AdSense is the main source to earn money from Blog. The ads shown by AdSense in your blog works on the CPC model. How much money you will get for clicking on ads depends on how much advertisers bid on a particular keyword. So choose a keyword that is profitable and whose CPC is good.
Example: Suppose the CPC of a single keyword is 0.03, but monthly searches on it are 1000 and the CPC of another keyword is 0.6 but its search volume is low. Here you can earn more money despite less traffic on the second keyword, compared to the first keyword.
You can always earn more money not only by high volume keyword but also with low volume and high CPC keyword.
How to do Keyword Research?
Generally keyword research is a time consuming process and there is no one particular method. Right now there are many such tools available in the internet with the help of which blogger conducts keyword research. Some of them are free but for most tools you have to pay.
Keyword research Free Tools
- Google Keyword Planner
- Long Tail Pro
- KW Finder
- HyperSuggest – Your advanced keyword tool
If you do not have money to invest, then Google keyword planner and Ubersuggest is the best free keyword research tool. Most bloggers use it only and if you have money then SEMrush and Ahrefs is the best tool for keyword research right now.
What can you do with these keyword research tools?
- You can find related keywords according to your niche.
- You can analyze the competition of the keyword in the search engine.
- You can know how many searches occur monthly on a particular keyword.
- Competitors can analyze from which keyword they are ranking.
- You can select the best long tail keyword for your post.
In Keyword Research, we have to find such keywords on which traffic is good, competition is also low in them and no authority site is ranking above that keyword.
If you get basic on-page optimization technique then you can optimize SEO by using these keywords in your blog post.
Benefits of Keyword Research
First of all, the keyword is the identity of your post, the search engine and users know what your article is about.
With Keyword Research, you can target particular traffic, that is why if you are doing affiliate marketing or digital marketing, then the conversion rate of traffic is higher.
Keyword research helps us find such topics in which we can leave thousands of websites behind and come up.
With this, you already know on which keyword you have to rank and who is your competitor. By analyzing them, you can rank your article better in the search engine.
By keyword research, you get to know about different types of keywords, so that you also get new post ideas for your blog.
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I hope you have understood about keyword research through this post and you must have also understood its importance. If you are not paying attention to the keyword before writing the article, then it will be difficult for you to succeed in blogging. I would recommend that you start working on keyword research from now on, because the more you work on it, the more slowly you will become better in it.
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