Benefits of YouTube for Blogging: If you notice, all the popular bloggers in the world have their own YouTube channel. In this post, we are going to talk about the benefits of YouTube channel for a blogger.
The job of a blogger is to provide the best content to his visitors and to reach his target audience. YouTube has a big role for this, especially for new blogger who have recently created their own blog or want to become a successful blogger and want to grow it.
Importance of YouTube Channel for Blogging
In today’s time, all the popular bloggers have their own YouTube channel or a lot of YouTubers have their own blog / website. This shows how big a role YouTube has in the blog or website today. Popular blogger like ShoutMeLoud, Backlinko, NeilPatel encourage you for video blogging and also include your YouTube video in the blog.
Read the points given below to know what is the reason for this and why you should start a YouTube channel along with the blog.
1. Extra Source of Traffic
YouTube is the first choice of people to watch videos right now. You too can take advantage of this and send this traffic to your blog. If you are making YouTube videos for your blog then you can easily reach your audience.
You will know from the facts below how is big YouTube.
➤ YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
➤ 1 billion people visit YouTube each month globally.
➤ 100 hours of video are uploaded every 60 seconds to YouTube.
➤ You can navigate YouTube in a total of 76 different languages.
This means you can also attract some group visitors / fans / customers by uploading videos to YouTube and you can send this traffic to your blog.
Generally, when ranked in a blog search engine or receives more traffic than brand value.
Note: Initially, new blog does not get much traffic for 2-3 months because it takes a little time to rank your post, in this case if you upload related video from your blog post then you can definitely generate some traffic.
If I give an example of myself, more than half of the traffic on my blog now comes from YouTube. With this you can understand the importance of YouTube.
Not only blogger, many companies also have channels on YouTube. With this they get more traffic and are able to communicate more actively with their visitors, than any other social networking website.
Apart from this, you can also promote other blogs. A blogger works on a lot of blogs simultaneously. You can also get initial traffic by promoting your other blog on YouTube.
2. Connect with your Audience
Certainly video is a better medium through which we can connect and interact with our audience in a much better way.
Many people are not interested in reading blogs. Reading for them is boring and they like to watch videos more than reading. For such visitors, adding video to your post is a good option.
You must have seen a YouTube video embed in some of my blog posts. Through this, you try to convey information to the audience through more means means text, audio, video. This will enable the audience to understand your point well and engagement will also remain on your post.
There are some things that you just cannot express through text, video is the best way to explain it.
Videos are best for example: Tutorial blog. If you are looking for a tutorial blog of Photoshop and you have both text and video, then you will always like to watch video and can understand well.
YouTube also has the option of live streaming, here you can directly connect with your visitors and along with answering their questions, you can also get feedback for your blog. You can know from what kind of post your audience likes and what improvements you should make in your blog. (Benefits of YouTube for Blogging)
In this way you can increase the popularity of your blog and create brand value of your blog. Your blog can grow faster than YouTube.
3. Boost Search Engine Rankings
You may have noticed that YouTube videos often rank highly in Google’s search results. This shows that Google considers videos as important as text.
Note: Cisco’s 2017 study projects that video will represent 80% of all internet traffic by 2021.
People’s increasing interest in video encourages Google to rank sites with video content higher. You can take advantage of this by writing a high quality post on your blog and making a video in YouTube on the same content.
Note: Over 65% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.
In the screenshot above, you can see that my video is ranking at the top in Google search for a particular keyword, while my blog post is not ranking even in the first 2 pages. There are more chances that people will see my video and at the same time traffic also comes in my post.
You can get some SEO benefits by using video inside the blog content. (Benefits of YouTube for Blogging)
➤ Build backlinks: You can create a backlink by putting a URL link in your channel information or video description on YouTube. If you have unique and high quality videos, other bloggers can give you a link.
➤ Reduce Bounce Rate: The lower the bounce rate of the post, the better it will rank in Google search. According to SEMrush, bounce rate is the 4th most important ranking factor on SERPs. To reduce the bounce rate, you can embed the video in the post, so that the engagement of the audience remains, the longer it stays on your page and the bounce rate is reduced.
➤ High Rank in Search Results: If you have a relevant video and SEO is optimized, Google can rank it within its suggested videos, which usually rank on the first page in organic results as well.
➤ Increase Authority: On page SEO techniques I told you how much use of multimedia is important for your SEO. This increases the quality of your content and people start giving links to your content. This also increases the authority of your site. According to Google, the higher the authority of your website, the more quickly your pages will rank in search results.
So use your YouTube video as your blog content. Also do keyword research for videos, and optimize your YouTube videos SEO using your keywords in title, description, and tags.
4. Double Earning
Making videos in YouTube is a hard work, but if you get money for that, then you will definitely want to make a video along with a blog post. Through AdSense, you can monetize YouTube and blog simultaneously.
You can double your earning by embedding YouTube videos inside the blog post. In such a place, you can earn money from blogs by placing ads and you will also earn money from ads coming on YouTube videos. In this way you will also get traffic from YouTube search and Google search and earning will also double. (Benefits of YouTube for Blogging)
- To monetize YouTube videos, you need a watch time of 1000 Subscriber and 4000 Hrs.
Even in YouTube, it is difficult to get views in the initial stage and gain subscriber. So even if you have a blog, you can get both views and subscriber by promoting videos there.
- If you become a bit popular in YouTube then you can earn more money from sponsorship and affiliate marketing. Because the video increases people’s trust in you and you are able to generate more sales.
- Due to all these reasons, I would recommend you if you are a blogger, then you must start a YouTube channel or if you have a YouTube channel then you can blogging. As we discussed above, how many benefits of YouTube can be for a blogger, besides this it is also another career option for you.
But sometimes it happens that you want to become a blogger but you get success in YouTube. In this way you can try your luck too, because maybe you have some hidden talent that comes out through YouTube. Benefits of YouTube for Blogging.
- Image Optimization in SEO
- Robots.txt File to Blogger
- What is Permalink in blogger
- Download Copyright Free Images
- How to write in English for Blog
- How to start blogging
If you like this post, then definitely share it in your social media and help other bloggers along with you.